How to Turn Customers into Brand Ambassadors

Every company has that customer that is over-the-top enthusiastic and crazy about their wonderful products. Often times, companies fail to see the benefits of having customers like these. In this day and age, many people are plugged into social media or run their own blogs. Social media and blogs can really make or break a brand or company, so it’s important to know what customers are saying about them. Here are 3 easy ways to turn customers into brand ambassadors.

Pick Diehard Customers

It’s important to pick customers who unconditionally love your brand and products. Pick ones who are enthusiastic and constantly put in the good word to their friends and family. Reward these exceptional customers by offering them the chance to be your brand ambassador and give them exclusive perks. This will excite them and will have them buzzing about it to even more potential customers.

Give Them Tools

Having the title of the brand ambassador isn’t enough to get the word out. You need to give them the tools they need to express their love for your company and products. Buy a website and have them blog about their love for the brand. Let them post pictures of them using your products on their social media accounts. Provide them with free samples of the products to allow them to show them off in an exciting manner. This will allow them to work as free advertisement and encourages other potential customers that they can live the glamorous life they do. Social media sites like Instagram, Facebook, and Twitter have been used by companies to reach out to their customers. Customers like brands that speak to them or that their peers recommend enough to take a selfie with on social media. Your brand ambassador doubles as an advertising campaign and positive review.

Customized Experience

Don’t leave your brand ambassadors limited to social media. Customize their experience by inviting them to company parties, gift them products, let them have sneak peaks of future brand items. This will give them something to blog about on their website, allowing them to really become a positive spokesperson for your brand. Giving them a luxurious lifestyle will show other customers that you value their business and feedback. Customers will feel like they can talk to your brand ambassador about concerns and feedback, which in turn will benefit in improving your company.

The Future of Business: Where We’re Headed

Business is ever evolving and changing for the better. These changes happen based off of consumer demands, but also come from what employees want. As businesses grow with the changing times, they integrate new technology, make infrastructure changes, and adapt to the market. Growth is necessary to stay competitive and provide consumers with exactly what they’re looking for. Here are a few examples of how the future of business will change over the next few years.

Demand for More Diversity, Especially in Tech

Business all across the board will see a strong call for a more diverse workforce, especially in leadership. It’s projected that the tech industry will be shouting the loudest for this change. This is in part due to the lack of diversity as quite a few companies. People want a product or service developed by a diverse team so everyone is properly represented. In technology, we will start to see a huge push from the public to see more people of color and women in the field.

A.I. Will Make Life Easier

Artificial intelligence is set to make life a whole lot easier in the near future. A.I. will prove to automate certain tasks, make others more efficient, and serve the bottom line. Some people are skeptical of A.I. and resent that it could eliminate certain jobs. Without a doubt, it will be interesting to see where we end up with artificial intelligence in the near future.

Innovative Benefits Will Become Normal

When talking about innovative benefits, it’s a reference to the normalization of nap rooms, pet-friendly offices, and increased maternity and paternity leave. It’s exciting to see the landscape changing and employees receiving the benefits they’re looking and asking for. If you’re a recent college grad, be on the lookout for more companies starting to offer college debt relief programs!

Pay Data will be Accessible by All

This is by far one of the most interesting future directions on the list. It sounds like a foreign idea to let all employees have access to the pay of their peers. It turns out, more people are concerned more about how their pay is perceived and the value they have stacked against others, rather than the number itself. We may begin to see pay data becoming widely available to whole companies in the coming years.