Every company has that customer that is over-the-top enthusiastic and crazy about their wonderful products. Often times, companies fail to see the benefits of having customers like these. In this day and age, many people are plugged into social media or run their own blogs. Social media and blogs can really make or break a brand or company, so it’s important to know what customers are saying about them. Here are 3 easy ways to turn customers into brand ambassadors.
Pick Diehard Customers
It’s important to pick customers who unconditionally love your brand and products. Pick ones who are enthusiastic and constantly put in the good word to their friends and family. Reward these exceptional customers by offering them the chance to be your brand ambassador and give them exclusive perks. This will excite them and will have them buzzing about it to even more potential customers.
Give Them Tools
Having the title of the brand ambassador isn’t enough to get the word out. You need to give them the tools they need to express their love for your company and products. Buy a website and have them blog about their love for the brand. Let them post pictures of them using your products on their social media accounts. Provide them with free samples of the products to allow them to show them off in an exciting manner. This will allow them to work as free advertisement and encourages other potential customers that they can live the glamorous life they do. Social media sites like Instagram, Facebook, and Twitter have been used by companies to reach out to their customers. Customers like brands that speak to them or that their peers recommend enough to take a selfie with on social media. Your brand ambassador doubles as an advertising campaign and positive review.
Don’t leave your brand ambassadors limited to social media. Customize their experience by inviting them to company parties, gift them products, let them have sneak peaks of future brand items. This will give them something to blog about on their website, allowing them to really become a positive spokesperson for your brand. Giving them a luxurious lifestyle will show other customers that you value their business and feedback. Customers will feel like they can talk to your brand ambassador about concerns and feedback, which in turn will benefit in improving your company.