Why Millennials are a Great Fit for the Construction Industry

When we think of the construction industry, we tend to picture one demographic of people predominantly filling positions within this field. We picture baby boomers, those with old fashioned values and interests who are naturally suited to pursue such a salt of the earth profession.

While this might be the prevailing stereotype about construction, the industry is changing and evolving. Millennials are actually finding an immense amount of job satisfaction in construction and their employers couldn’t be happier to have them there. Before you scoff at the idea of the “entitled” or “narcissistic” generation succeeding in a field that’s all about old school work ethic, pause and consider these reasons why millennials are a great fit for the construction industry.

They Want To Grow With One Company

If you think millennials are flighty and like to bounce from business to business, you’re sorely misinformed. Millennials do value the concept of moving up and being promoted, but they would overwhelmingly prefer to do it with one company. Millennials value loyalty and they love feeling like they are deeply embedded in a team. While they do have big aspirations, they want to stay in one place for as long as possible.

They’re Tech Savvy

If construction doesn’t embrace new technology, the industry will fall behind quickly. While baby boomer employees might value the tried and true methods of doing business, millennials want to use tech to innovate and find creative new solutions for old problems. When you combine the innovative and tech-positive attitude of millennials with the old methods embraced by baby boomers, you get a nice mix of ideas that can help to take any construction company to the next level.

They Love Teamwork

If a construction company doesn’t have a cohesive team that runs like a well-oiled machine, they’re fairly doomed. In the world of construction, teamwork is essential to not only getting the job done, but getting the job done safely. Millennials value not the concept of the individual getting ahead, but rather of the team as a whole working together to grow. Your team will never be stronger than it is when you bring millennials on board.

It’s time to reevaluate how this industry looks at millennials. Stop thinking of these young job seekers as spoiled or juvenile. Instead, look at them as the team-oriented innovators that they truly are.

How to Turn Customers into Brand Ambassadors

Every company has that customer that is over-the-top enthusiastic and crazy about their wonderful products. Often times, companies fail to see the benefits of having customers like these. In this day and age, many people are plugged into social media or run their own blogs. Social media and blogs can really make or break a brand or company, so it’s important to know what customers are saying about them. Here are 3 easy ways to turn customers into brand ambassadors.

Pick Diehard Customers

It’s important to pick customers who unconditionally love your brand and products. Pick ones who are enthusiastic and constantly put in the good word to their friends and family. Reward these exceptional customers by offering them the chance to be your brand ambassador and give them exclusive perks. This will excite them and will have them buzzing about it to even more potential customers.

Give Them Tools

Having the title of the brand ambassador isn’t enough to get the word out. You need to give them the tools they need to express their love for your company and products. Buy a website and have them blog about their love for the brand. Let them post pictures of them using your products on their social media accounts. Provide them with free samples of the products to allow them to show them off in an exciting manner. This will allow them to work as free advertisement and encourages other potential customers that they can live the glamorous life they do. Social media sites like Instagram, Facebook, and Twitter have been used by companies to reach out to their customers. Customers like brands that speak to them or that their peers recommend enough to take a selfie with on social media. Your brand ambassador doubles as an advertising campaign and positive review.

Customized Experience

Don’t leave your brand ambassadors limited to social media. Customize their experience by inviting them to company parties, gift them products, let them have sneak peaks of future brand items. This will give them something to blog about on their website, allowing them to really become a positive spokesperson for your brand. Giving them a luxurious lifestyle will show other customers that you value their business and feedback. Customers will feel like they can talk to your brand ambassador about concerns and feedback, which in turn will benefit in improving your company.